On Tuesday evening, Castle Dale City Council approved a brand for the city. The brand is part of the rourism (rural tourism) effort going on throughout the county. Castle Dale has chosen for their brand “Get Dirty With Us.”
The goal is to make Castle Dale the dirty capital of the world. Bouldering, four-wheeling, hiking, mountain biking and rodeos provide a variety of opportunities for all to “get dirty.” The brand will be accompanied by a website and a trifold brochure, which are currently in the works.
Roger Brooks, a tourism expert, will be visiting Castle Dale in the near future to help with the next steps in the branding process. The brand was chosen by a branding development committee with help from the 170 responses to the online survey by local citizens. Brand t-shirts will be available for purchase at the Castle Dale City celebration on Saturday at the fairgrounds.