Improvements to Helper City continue to be made according to recommendations made by the Sustainable Design Assessment Team (SDAT) that plays a heavy role in the Helper Revitalization Project.
One of the most recently implemented suggestions is new light pole banners that serve as part of the city’s new wayfinding system. Wayfinding is a series of informational systems that guide people through a city to enhance their understanding and experience.
“Wayfinding signs, arches, kiosks, trail markers and other devices need to be incorporated into all the gateway areas (described previously) and the key nexus points,” the report from the assessment team reads. “Besides orienting people to recreational destinations, a wayfinding scheme should take into consideration the diversity of interests among different kinds of people and family members.”
The light pole signs are a portion of this overall wayfinding system. The banners direct visitors to the river walk, boulder playground and other popular locations throughout the city. Some banners also highlight the overall offerings of Helper, including art, history and recreation.
“The more members of a household you can appeal to, the better the chances to capture their interests and create additional decision points to visit your places or explore further,” the report continues.
While the banners have immediate impact in the city, it is important that the wayfinding system transcends through a variety of mediums for visitors.
“The wayfinding banners have icons on them that will be integrated into brochures and other materials as we continue to improve our visitor information materials,” said Helper City Councilwoman Malarie Matsuda.
The banners were created by Sign Edge and were hung by city employees.
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- This section of the SDAT report stresses the importance of the wayfinding system.
