Marketing Presentation on Tap for BEAR General Meeting


BEAR Press Release

A presentation that discusses marketing, and why advertising is just a small part of it, will be made on Dec. 5 by Richard Shaw of Red Dog Communications.

Shaw’s background is varied and he has worked in a dozen different industries during his long career, some in retail, some in service businesses as well as in local and state government. The last 15 years, before he supposedly retired, he worked at the Sun Advocate/Emery County Progress, first as a reporter, then an editor. For the last decade he spent at the newspapers, he was the publisher. Besides writing for and managing the newspaper, he spent years in the magazine business as an editor and also was a freelance writer with over 100 articles published in magazines ranging from City Weekly to American School and University Magazine, where he wrote a regular column for a number of years.

His present business, which he started after retiring, aides clients in public relations, advertising, videography, design/publishing and business consulting. Shaw also does seminars on leadership and teamwork, including The Power of the Pack, a seminar that is based on how dog teams operate in the sport of dog sledding and how the lessons learned can be related to the performance of human teams in the workplace. He said it would have been to his great advantage if the experience of mushing over the last 20 years had come at the beginning of his management career instead of at the end, because dogs are the perfect instructors in such things as loyalty, discipline, efficiency and teaching one patience.

BEAR’s mission is to inform, grow and improve business in the Castle Country area. The meeting will start at 8 a.m. and light refreshments will be served. Each general meeting never lasts more than one hour. BEAR meetings are held at the Jennifer Leavitt Student Center in the Alumni Room on the USU Eastern Campus in Price.

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